Hi, I’m Michael Redman, the creator of Attitude-X and the founder of Redders IT Pty Ltd. With over 30 years of experience in data and analytics, I’ve had the privilege of working with large global software and technology companies as well as small businesses and startups. My journey has taken me across diverse industries, including banking, education, retail, resources, utilities, and more. Through it all, one thing has remained constant: my passion for turning data into meaningful insights that drive better business decisions.

About six years ago, I had an idea that would eventually become Attitude-X. I saw how large organisations used their vast resources to leverage data and analytics to improve their performance, but small businesses struggled to access the same capabilities and enjoy the same positive outcomes. For small business owners - like coffee shops, restaurants, and takeaways, understanding customers is vital for growth, but they rarely have the tools to do it effectively. That’s when I decided to change that.

After years of development and refinement, Attitude-X was born. It’s software specifically designed to empower small businesses by providing an affordable way to generate actionable customer insights. With Attitude-X, small businesses can confidently make data-driven decisions to boost revenue, improve customer satisfaction, and grow their business.

Attitude-X is more than just software - it’s my way of helping small businesses thrive. I’m excited to share this journey with you and help you unlock the full potential of your business through the power of data. Whether you're running a coffee shop, a restaurant, or a takeaway, Attitude-X is here to support you every step of the way.

Let’s grow together!